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Unbeatable SCALE and REACH
TV plays a pivotal role in boosting engagement across the media landscape, amplifying the impact of other advertising efforts.
While many media channels contribute to a 'multiplier effect,' none match the effectiveness of TV.
Linear TV & BVOD reaches over 90% of adults every week.
IPA touchpoints, 2022
Knock on Benefits for all other channels
TV plays a pivotal role in boosting engagement across the media landscape, amplifying the impact of other advertising.
While many media channels contribute to a 'multiplier effect,' none match the effectiveness of TV.
TV BOOSTS EFFECTS OF OTHER AD CHANNELS BY
54%
Demand Generation, 2019
Emotional medium brand building
TV provides an ideal platform for storytelling, with ads that are unmatched in their ability to evoke emotion and make us laugh. This matters because emotional connections are highly effective in advertising. We tend to remember how something makes us feel, which is why TV ads leave a lasting impact.
TV ADS EVOKE
EMOTION
more than any other media.
TV/ Ad Nation, 2016
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Most TRUSTWORTHY and REGULATED form of advertising
Television is rigorously regulated ensuring your advert appears within high quality and trustworthy content.
TV is held to the highest standards, and viewers know it! Its high standards are a reason why it's the most trusted form of advertising. Being on TV gives a company and a brand a stamp of credibility and trust.