AdSmart from Sky is the addressable TV solution like no other. Unlike traditional ads that scatter across a wide audience, Adsmart strikes with precision on your ideal customer base. 

​

Simply put, addressable advertising means showing different ads to different viewers watching the same programme. AdSmart ensures each household sees ads that matter to them, enhancing your campaign’s effectiveness.

 

With verified Sky household addresses, AdSmart ensures precise delivery to engaged viewers during world renowned content. Leveraging exclusive 1st-party data and enriched by exclusive data partnerships with MasterCard, Experian, Nectar, and others, AdSmart maximizes targeting accuracy and ad performance.

​

​