THE

SMART

FAMILY

TRACY

Managing Director

Tracy's career spans over 30 years in media and broadcast. Having held senior management positions in Bauer Media Group, Communicorp UK and Local TV UK, Tracy founded Smart Avenue Media in 2023. She has a perfect blend of commercial awareness, and a love for consumer understanding and creativity to deliver exceptional results for a broad range of clients.

TRACY

JONO

Creative Director

Jono has been crafting scripts for over 20 years, picking up a London International advertising award and a New York Festivals finalist spot. He heads up creative and production of Smart Avenue from initial creative consultation, scripting & storyboarding right through to delivery of final video and audio products. His expertise in advertising regulation and Clearcast management means he is with our clients from concept development to completion... end to end.

LEE

Head of Production

Lee is our Head of Production, Producer and in-house Editor, yes he's a busy man! Having held senior creative positions at AO.com and a number of agencies, Lee has spent over a decade transforming ideas into compelling visuals. He thrives on pushing boundaries and taking ambitious concepts to the screen, and has worked with brands such as Adidas, Haribo, Sneak Energy and Samsung.

OLLIE

Project Co-ordinator

Ollie graduated in Economics from the University of Nottingham in 2023, but has always had a passion for all forms of advertising. He joined Smart Avenue in 2024 after 6 months working as a private chef in the French Alps. He is excited about how the business can use new technologies and innovation to deliver impactful and unique work for clients.

THE

SMART

FAMILY

TRACY

Creative Director

JONO

Jono has been crafting scripts for over 20 years, picking up a London International advertising award and a New York Festivals finalist spot. He heads up creative and production of Smart Avenue from initial creative consultation, scripting & storyboarding right through to delivery of final video and audio products. His expertise in advertising regulation and Clearcast management means he is with our clients from concept development to completion... end to end.

LEE

Head of Production

Add a Title

Lee is our Head of Production, Producer and in-house Editor, yes he's a busy man! Having held senior creative positions at AO.com and a number of agencies, Lee has spent over a decade transforming ideas into compelling visuals. He thrives on pushing boundaries and taking ambitious concepts to the screen, and has worked with brands such as Adidas, Haribo, Sneak Energy and Samsung.

TRACY

Project Co-ordinator

OLLIE

Ollie graduated in Economics from the University of Nottingham in 2023, but has always had a passion for all forms of advertising. He joined Smart Avenue in 2024 after 6 months working as a private chef in the French Alps. He is excited about how the business can use new technologies and innovation to deliver impactful and unique work for clients.