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Our creative for RAGING BULL highlights the brand's unique fusion of using British and Irish beef, prepared with South African expertise.
This project creatively weaved existing assets and fresh visuals, and we showcase the bold flavours and heritage of Raging Bull’s biltong and beef jerky.
Raging bull, who already supply some of the biggest biltong and beef Jerky brands in the UK, wanted to put their own name on the map, and really shout about their premium product. Their snacks are rich in protein, making it an ideal choice for outdoor and exercise enthusiasts.
The creative strikes a balance between Raging Bull's physical product and the consumer experience they deliver. It also pays homage to their South African roots and expertise by using alternating voice actors.
