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PICK3
NUMBERS
Lotto 3 is a brand new bingo site landing in the UK where players pick 3 numbers in a specific order, and can win up to £25,000 every draw. Lotto3 brings a new lease of life into the traditional lottery, and its threesy to play and threesy to win!
Smart Avenue Media took on the challenge of creating a TV commercial which introduced this new lottery format to the UK market, creating cut-through and putting Lotto3 firmly on the map.
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THE BRIEF
We were tasked with making a series of TV commercials to introduce Lotto3 to the UK. These commercials needed to be vibrant and full of energy, but also showcasing the simplicity of playing Lotto3, and quickly explain how and where to play through use of animation and movement.
THE EXECUTION
To represent a cross section of the target demographic, we decided on a 'talking heads' style commercial, using a mix of actors and real people to talk about their excitement and experience of playing Lotto3.
It was then our production teams job to layer in some vibrant text and graphics in post-production, and we also paid great attention to the music and sound design creating a bespoke ident for the brand.