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Lakes by Yoo
Bet Dukes Logo
Smart Avenue media
Micheal Lipman

THE DUKE
HAS ARRIVED.

When BetDukes asked us to bring their brand to life, we delivered a campaign with character - quite literally. 

 

Enter The Duke: a streetwise but stylish figure created to serve as the brand’s on-screen mascot.

From concept to final cut, we developed a memorable TV commercial that gave BetDukes a face, a tone, and a narrative edge. With sharp dialogue, stylised visuals, and a confident wink to the audience, The Duke became more than a character — he became the embodiment of the brand.

Our team handled the full creative and production process, from scripting and casting to post-production and broadcast delivery.

 

The result? A high-impact advert that cuts through the noise and puts BetDukes firmly in the spotlight.

 

 

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