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DAYMADE
WORLD.
A
DAYMADE is prizegiving platform where a weekly entry gives players the chance to win over 250 prizes. With over 950,000 winners to date, and thousands of winners per week, DAYMADE offers prizes ranging from small gifts such as flowers and water bottles to 7 night exotic holidays or campervans, and has a commitment to planting a tree with Eden Reforestation projects.
It was our job to bring the DAYMADE brand to life, and get people playing !
THE
We were tasked with creating a fully filmed commercial for Daymade to elevate the brand on national TV.
The charity sweepstakes space is more competitive than ever, making it crucial to stand out. Our challenge? Create something unforgettable.
To really highlight that, unlike its competitors, Daymade offers a wide range of individual prizes, instead of one grand prize, we wanted to pack as many of these different prizes into the 30 second commercial.
We had the ambitious idea of creating the 'Daymade World'', a fully immersive virtual world which showcases some of the great prizes on offer.
By combining a range of expertise and specialisms in the industry, we created an exciting, but effective commercial, showcasing animation, set design and creative camera work.
BRIEF
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